eMarketer: Internet Marketing Up, TV Marketing Down

eMarketer:

Talk about kicked while you are down. TV execs are being hit from every direction these days.

The audience size at the major networks has been falling steadily for years. Last month Nielsen Media Research revealed that while online advertising spending in the US rose by 23% in 2005, network TV spending fell by 1.5%.

Now a new report from Nielsen indicates that top network shows may actually lose a large part of their viewers during commercial breaks. In other words, advertisers aren't getting the eyeballs they are paying for.

Or in other words, Harry S. Dent and Frank Feather are looking smarter and smarter.

Is it any wonder that 600+ partner stores have aligned themselves with an online shopping portal that has the power to bring purchasers to them?
Is it any wonder why an advertising-dependent TV network like NBC would put out a hit-piece on a business model that cuts their revenue source completely out of the picture?

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