Product Loyalty
Ford gets it:
Ford is not alone. In my non-Quixtar income endeavors, I have had exposure to the internal policies of a few major American technology firms. Here are just two examples of similar product loyalty policies from corporations you'd know well if I named them:
Company A manufactures a product that is ubiquitous to the operation of nearly every modern American business. The company has partnerships and other symbiotic relationships with a wide variety of other businesses, organizations and government entities, both local and farflung from the company's headquarters. Company A realizes that many of these partners regularly award contracts for purchases of their competitors' products.
Company A launches an initiative to educate their partners on the value of their own product offerings and request equal consideration in contract bids for purchases going forward.
Several partners rebuff or disregard the initiative. Company A terminates their relationship.
Company B launches a new product line which they market as essential technology for busy, mobile professionals. Company B realizes that none of their customer-facing technology representatives-- who fit their product's target market perfectly-- use their company's own product and therefore are weak in hands-on experience with the product in everyday business activity.
Company B launches an internal program to equip their representatives with the product, which has 2 evident benefits: increased visibility of the devices to their customers, and their personnel's familiarity with the product's capabilities and efficient uses, to better serve customer needs.
Three examples, one common message. Hmm... where have I heard this common-sense business principle before?
"If you owned a Ford Dealership, you wouldn't be seen driving a Chevy..."
Technorati Tags: Home Based Business, Internet Marketing, Internet Business, Quixtar, WWDB, Affiliate Marketing, Private Franchise
Plant manager Rob Webber announced Monday that, starting Feb. 1, the
parking lot may be used only by employees who drive vehicles built by Ford or
one of its subsidiaries.. . .
Jerry Sullivan, president of United Auto Workers Local 600, which represents about 2,600 workers at the plant, applauded Webber's move.
"Everybody's in this together. (We need) to buy the products we make
and support the company," Sullivan said. "This is a good place to start."
Ford is not alone. In my non-Quixtar income endeavors, I have had exposure to the internal policies of a few major American technology firms. Here are just two examples of similar product loyalty policies from corporations you'd know well if I named them:
Company A manufactures a product that is ubiquitous to the operation of nearly every modern American business. The company has partnerships and other symbiotic relationships with a wide variety of other businesses, organizations and government entities, both local and farflung from the company's headquarters. Company A realizes that many of these partners regularly award contracts for purchases of their competitors' products.
Company A launches an initiative to educate their partners on the value of their own product offerings and request equal consideration in contract bids for purchases going forward.
Several partners rebuff or disregard the initiative. Company A terminates their relationship.
Company B launches a new product line which they market as essential technology for busy, mobile professionals. Company B realizes that none of their customer-facing technology representatives-- who fit their product's target market perfectly-- use their company's own product and therefore are weak in hands-on experience with the product in everyday business activity.
Company B launches an internal program to equip their representatives with the product, which has 2 evident benefits: increased visibility of the devices to their customers, and their personnel's familiarity with the product's capabilities and efficient uses, to better serve customer needs.
Three examples, one common message. Hmm... where have I heard this common-sense business principle before?
"If you owned a Ford Dealership, you wouldn't be seen driving a Chevy..."
Technorati Tags: Home Based Business, Internet Marketing, Internet Business, Quixtar, WWDB, Affiliate Marketing, Private Franchise
posted by anonibo at 11:08
1 Comments:
Thanks, Javert... Nice blog, yourself!
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